Social Enterprise Auckland, NZL


Dr Tricia Fitzgerald completed her PhD at the University of Auckland on the emergence of social enterprise in not-for-profits, from which this article has been derived. She is currently a consultant for not-for-profits wanting to develop social enterprises and is also Executive Director of Social Enterprise Auckland.



Social enterprise development in nonprofits
Volume: 20, Issue 3
The disruptive challenges of bringing commercial businesses models and associated processes into nonprofit organizations are often significantly underestimated. This article seeks to address the lack of understanding of the development of social enterprise within nonprofits. Specifically, how nonprofits introduce and accommodate a commercial business model into an organization with a social purpose is addressed. Additionally, the article seeks to consider the most significant changes made to accommodate the business model alongside the social purpose. This research provides further clarity on the introduction and accommodation of a social enterprise within an existing nonprofit. Using the concept of the structural attractor, the model offered expands the work of a number of complexity writers into the specific context of social enterprise within a non-profit.