Florida Gulf Coast University, USA


F. Mark Case, Ph.D. has been on faculty in the Lutgert College of Business at Florida Gulf Coast University since 2011, where he teaches Marketing topics including Marketing Research, Marketing Analytics, Consumer Behavior, and others as needed. His primary research role is in research methodology, and is currently working on projects related to response patterns in conditions of translation errors (inequivalence). In this research area, his 2013 article in the Journal of Marketing Theory and Practice earned Best Article Award for that year.

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Are you complexity-minded?
Volume: 22, Issue 1
This article describes the development and initial validation of an instrument of individual worldview which incorporates the three constructs which primarily differentiate worldview - level of explanation, causation, and observation, which are deeply ingrained in people. Differences in worldview explain varying approaches to many organizational dynamics such as organizational capabilities, leadership behavior, logistics management, manufacturing, and others. Three studies were conducted to validate the instrument including using Thurstone-type and Likert-type approaches in the first two studies. The third study sampled 1,225 mostly American medical school faculty members. Confirmatory factor analysis of this sample provided convincing evidence of a good fit for the worldview model. This assessment can now be used to determine how complexity-minded people are in terms of their assumptions of a Traditional or an Emerging Worldview.